Diageo presentation background info

Tennant, along with Tony Greener, managing director of distilling operations, overhauled the unit, which was eventually renamed United Distillers, getting rid of numerous marginal brands and centralizing operations that had been organized into numerous separate companies.

Diageo presentation background info order to focus more on its top-selling international brands, Diageo sold a number of regional and national brands in andincluding eight Canadian whiskey brands Black Velvet among themChristian Brothers brandy, and Cinzano vermouth. Refocusing on Premium Drinks By Diageo had endured three years of criticism from analysts unimpressed by the outcome of the Grand Met-Guinness merger.

After his marriage to his cousin Adelaide, he seems to have "arrived," and the young couple circulated freely in elite circles. Beaver is also recognized as the founder of the extraordinarily successful publication Guinness Book of Records, which appeared for the first time in Consistent with this strategy, the company constructed new breweries in Nigeria and Malaysia, then a second and third brewery in Nigeria as well as breweries in Cameroon, Ghana, and Jamaica.

Following the tradition of his family, he was also intimately involved in civic affairs. Diversification efforts during this period were also less than stellar; the company had gone on a purchasing spree in which Diageo presentation background info, producing a wide variety of products from baby bibs to car polish, had been acquired, and many of these companies were operating at a deficit.

He also made canny acquisitions in specialty foods, publishing, and retailing including the 7-Eleven convenience stores. His decisions were controversial and, apparently, overwhelming: Even in the base brewing business, Guinness had its share of troubles. As a vocal participant in public life, Guinness supported such diverse issues as penal reform, parliamentary reform, and the discouragement of dueling.

The company did not own any of these houses, but encouraging their establishment helped to create a growing market for the quintessentially Irish Guinness stout. At its founding, the company had four main businesses: By earlywhen Bull was serving as chairman and John McGrath as chief executive, GrandMet had narrowed its packaged-food focus to four core international brands: Throughout these events, Saunders continued to deny all charges brought against him.

The company secured an active trade with pubs in towns surrounding Dublin and also became one of the largest employers in the city. He formed a close association with Managing Director C. Diageo emerged with a 33 percent stake in General Mills, but by late Diageo had completely divested this holding.

The name "Diageo" had been derived from the Latin "dia" day and the Greek "geo" world. In Arthur Guinness, an experienced brewer, leased an old brewery at St. Subsequently, he twice tried and failed to have his conviction overturned on appeal. Although both sales and earnings per share had doubled between andGuinness entered the s confronting a number of problems.

For this reason, Arthur is often credited with making the Guinness fortune.

Diageo - PowerPoint PPT Presentation

When Britons began taking their holidays abroad during the s, they returned home with a new taste for chilled lager. Outside investors were indemnified in various ways against any losses incurred in purchasing huge numbers of Guinness shares.

The younger of the brothers, he was said to be an energetic yet excitable man. To offset the declining market for stout, the company began to diversify into pharmaceuticals, confectionery, and plastics, as well as other beverages. Saunders Era Brings Scandal to Guinness: Initially created as something of a lark, an aid to settling trivia disputes in pubs, the book was such a success throughout the world that it became a company tradition.

Besides renting the brewery Guinness signed an unusual 9,year lease for a mill, storehouse, stable, house, and two malthouses. Smirnoff Ice also proved popular in the U. Soon after the brewery was in full operation, Arthur Guinness began to establish a reputation in both business and civic affairs.

There were also problems at the St. By mid Saunders seemed to have conquered. In the tradition of his family, Edward became a leading figure in both civic affairs and in English social life. During his tenure as head of the firm, the St.

In late Marchthe merged company, now named Diageo plc, announced an agreement to sell these brands to Bermuda-based Bacardi Ltd.Transcript of DIAGEO presentation.

Consommateurs «Légalement» à partir de 18 ans Des générations traversées Postionnement: Luxe Chiffres clés THANK YOU Perspectives de Croissance Florence EON Laurine GUILLOT Othmane EL ALAOUI Diageo?

Fusion Guinness & Grand Metropolitan Parmi les leaders mondiaux Commercialisation.

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Diageo Presentation Background Info February, 1 Agenda • • • • Introduction To Diageo Performance Ambition / 6 Must do’s Marketing excellence Sustainability and Responsibility 2 purpose dia-geo The word Diageo comes from the Latin for day (dia) and the Greek for world (geo).

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Discover Diageo, world's largest producer of spirits and a key producer of beer. Find out more about our brands, innovation behind them and our efforts for social responsibility.

Diageo presentation background info
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